Speaker: ASIFF HIRJI, President of Figure and Former President and COO of Coinbase Title: DeFi and How Blockchain will Transform Financial Services Day: Tuesday, February 1, 2022 Time: 4:30 pm to 5:30 pm Location: Arthur Lewis Auditorium – Robertson Hall Host: Princeton’s Bendheim Center for Finance, the Julis Rabinowitz Center for Public Policy & Finance, and the Center for Information Technology Policy Open to: Princeton University students, faculty and staff. Event and Registration Page: [ https://bcf.princeton.edu/events/defi-and-how-blockchain-will-transform-fina... | https://bcf.princeton.edu/events/defi-and-how-blockchain-will-transform-fina... ] Abstract: Asiff Hirji, President of Figure Technologies and former President & COO of Coinbase and TD Ameritrade discusses how blockchain, and the DeFi movement, will transform financial services. Through the provision of an immutable ledger, public registry and real-time bilateral transaction settlement capability, the application of blockchain technology will meaningfully reduce the risk, cost and capital requirements associated with current financial systems and infrastructure as well as eliminate the need for most financial intermediaries. The implications for the financial industry will be profound, please join us to learn more. Bio: Asiff Hirji is President of Figure Technologies, Inc. (Figure™), a leader in transforming financial services through the power of blockchain technology. He recently served as President and COO of Coinbase where he grew the company to over $1 billion in revenue; launched new businesses; built out the management team and achieved an $8 billion valuation. Prior to Coinbase, Hirji was an Operating Partner with Andreesen Horowitz focused on helping their best companies scale faster. He previously served as President and COO of TD Ameritrade, growing that business 6x into the nation’s largest online broker. Hirji has also held senior leadership roles with TPG Capital, Saxo Bank, HP, and Bain Capital and has served on a number of public and private boards including Citrix and Advent Software.